CHAPTER 10Your Personal Brand Team—People Who Make You Look Good
We are no doubt in the great age of the brand.
—TOM PETERS
NOW COMES THE FUN PART—finding people who will help you build your brand and make you look good. We all need a little help from the right people to make it happen. It’s time to assemble a dynamic group; people who have your best interest at heart, are committed to you, care about you, like you, and appreciate what you want to accomplish. Too many CEOs and leaders do not have enough support in building their brands. You deserve to have a first-rate team to help you do this.
Now is a good time to stop, look around, and see who you have available for your brand team. Who is already working with you? Anyone? How would you assess ...
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