CHAPTER 9CEO Brand “Disaster Avoidance Kit”—Do No Harm
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
—WARREN BUFFETT
WHAT DO TIGER WOODS, MARTHA STEWART, AND TONY HAYWARD all have in common? Their brands were marred (sometimes temporarily, sometimes permanently) by brand disasters—missteps that mushroomed into reputational nightmares. In some cases (the iconic Martha comes to mind), they have made a comeback, even enhancing their reputations. Others never see redemption.
While we all love a comeback story, surviving a reputational crisis isn’t the easiest way to build a brand. How do you avoid it? The golden rule is: first, do no harm to your reputation, and treat ...
Get Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
