MANAGING “SOCIAL” RISK
How can you take advantage of social media and not also avoid unnecessary risk that puts your brand reputation at stake? The following is by no means an exhaustive list, just a few things to think about and address.
The first risk is to represent the brand and not overwhelm the brand or become “the story.” If you stay focused on providing real insights and are thoughtful about what’s best for your company, this shouldn’t be a concern. You can be provocative and still represent your brand well.
Another risk is to get too far ...
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