HOW TO START WRITING
One strategy you can employ is my technique of “writing out loud.” This works in speechwriting, media interviews, really any form of communication that has to come from you. When executive coaches from Bates Communications get together with our clients, we’ll turn on the tape recorder, ask questions, and record the exact words our clients say. This ensures that we are capturing the authentic ideas, words, and cadence of the leader.
You can also make your own writing more authentic and efficient if you record your words, your way. You don’t need a coach, but it is helpful to have an interviewer. A CEO I know works with his executive communications team. Several times he has been able to sit down with them, turn on a tape recorder, ...
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