HOW CEOs ARE USING BLOGS NOW
The CEOs that are blogging are using this medium in different ways. The following are some examples.
Craig Newmark, the “Craig” behind Craigslist, has made his blog a forum to promote causes he cares about, from veterans of Afghanistan to fighting AIDS in Kenya. His father died of lung cancer, so he promoted a Bold and the Beautiful episode on CBS on the topic. He talks about Open Government, an idea that promotes full disclosure of what’s going on in government and where the money goes. These things are personally important to him, and so he’s made advocacy part of his leadership brand.
On Blogmaverick.com, Mark ...
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