YOUR SOCIAL STRATEGY
Your social strategy will evolve as technology changes and new tools are introduced Still it makes no sense to wait until everything is in place, if you want a social presence now. The best way to start, is just to start. Create a social presence and begin to attract and nurture a community of followers interested in you and your company. The sooner you start, the sooner you will reach the people who buy your products and services, want to work for you, or do business with you.
Your strategy should always begin with your purpose and your target audience. Once you know what you want to accomplish, figure out where to find the people you want to reach. Then, put together a plan and a team to help you do that. Perhaps a light ...
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