TO BLOG, OR NOT TO BLOG?
With apologies to Shakespeare, that is the question most leaders are asking me right now. A blog, short for “Web log,” is often described as a diary online. But that doesn’t adequately summarize what it is, or more importantly, what a blog can do for your leadership brand. You can make it a great tool, if you know how to use it. And I don’t mean writing about what you had for breakfast or the adventures of your dog.
The way to approach writing a blog is to identify topics that are aligned with, and build your personal brand. If you don’t enjoy writing, then blogging may at first seem like a chore. It is possible to collaborate with a good writer on your team and still make it personal, in your voice. And, if you do like ...
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