WHY CEOs AREN’T GOING SOCIAL YET
The reluctance to go “social” in public companies is obviously driven by concerns about guidance, misguidance, or releasing sensitive information. There’s a general feeling that going social simply isn’t necessary and could be harmful. In the age of the Sarbanes-Oxley Act and Reg-FD (Fair Disclosure), public company CEOs wouldn’t find any compelling reason to engage in anything that they perceive could inadvertently put their companies at risk.
On blogging, time is also a consideration. It takes time to understand what blogging is all about; develop a strategy for it; generate topics that are safe and interesting; and then, there’s the challenge of writing regularly. CEOs of all companies, no matter what the size, ...
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