IS THERE A FORMULA FOR SUCCESS IN SOCIAL MEDIA, MARKETING, AND NETWORKING?

The Internet and the burgeoning number of social media and social networking opportunities have transformed corporate brand management. As I write today, there are 500 million active participants on Facebook, 80 million on LinkedIn, and 145 million registered users on Twitter. Those numbers will quickly be out of date. With so many people spending more and more of their time online, companies are becoming very creative in reaching their target markets. So it only stands to reason that, as a leader, you can take advantage of the same dynamic to build your brand.

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