CHAPTER 8Social Media and Brand—What Today’s CEO Must Know
By giving people the power to share, we’re making the world more transparent.
—MARK ZUCKERBERG
THE TV SERIES MAD MEN, SET IN NEW YORK CITY in the 1960s, is a sexy, stylized, and provocative drama about a bygone era when ruthlessly competitive men and women of Madison Avenue competed with catchy slogans, snazzy posters, and giant billboards. That was branding then. My, how things have changed! Building a commercial brand today is about a lot more than taglines, printed brochures, and magazine ads.
The “social world” has revolutionized branding. Digital communication has broken down barriers, making it easier and faster than ever to reach millions of people. The world is sharing information. ...
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