NETWORKS ARE BRAND ASSETS
Your network is a tremendous asset, and you should treat it like gold. Make genuine connections with other industry leaders, policy makers, clients, government officials, and others. Don’t look at the effort as drudgery. Look at it as making friends and really get to know people.
That’s exactly what Lisa Matthews did to build her successful financial advisory business. In fact, she’s asked so often how she built such a strong network that she now delivers a presentation called “Building Your Business by Building a Community.” Here’s an example of how she met someone and helped him get what she wanted, leveraging one connection into many.
“I had lunch with Paul Guzzi, the new president of the Boston Chamber of Commerce. ...
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