SPEAKING AND THOUGHT LEADERSHIP
George Colony, CEO of Forrester Research, is an enthusiastic speaker. Since Forrester’s brand is forward-thinking research, speaking is an effective way to drive brand recognition. How does he connect with his audiences? He’s provocative. A speech to CIOs might be titled “Five Things I Would Tell Your CEO over Coffee.” “He starts with a story, makes a provocative point, and conveys a message that is utterly accessible,” says his vice president of communication, Karyl Levinson.
As you consider how to become a thought leader, this is a great model. Stand out by taking a position. Make people think. Engage them. It’s more fun for you and for them, and it definitely builds your brand as a thought leader. Be interesting. ...
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