CLIENT COMMUNICATIONS AND BRAND BUILDING
Diane Hessan, president and CEO of Communispace, who was introduced in Chapter 3, heads one of the fastest-growing social networking companies in the country. As you might expect, she is socially media savvy; when we sat down to talk, she had 10,000 Twitter followers. Yet Hessan doesn’t rely on electronic communication to build the brand. She hits the road. Communispace is in the business of helping its clients get closer to their customers, so she’s a believer in spending time with her own. “Client dedication is the number-one value,” she says.
Her focus on client interaction goes back to the early days of the company, when it was still struggling to find the right business model. “It was Tom Brailsford ...
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