COMMUNICATING—YOUR BRAND VALUES
I have a client who was transferred to a division of her company at a time when they were struggling. Several legacy contracts with a major customer were in jeopardy. The technology had grown obsolete. The division needed to develop a new market for its product, and it saw the international market as the best opportunity.
The organization, however, had grown complacent over the years. The relationship-building muscle of the company had atrophied. They had grown reliant on long-time customers. They needed to take massive action, to get out and connect with international buyers as influential people in the United States who could facilitate introductions and meetings.
Recognizing this missing link in building relationships, ...
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