GAIL GOODMAN, CEO, CONSTANT CONTACT
Another leader who has successfully leveraged her personal brand for the benefit of the company is Gail Goodman, CEO of Constant Contact. If you’re a small business leader, chances are you’re familiar with the popular online marketing software system. Small businesses can use Constant Contact to send out professional e-mail newsletters, conduct online surveys, and promote their events. The company’s pitch to venture capitalists included the famous New Yorker cartoon of a dog sitting in front of a computer, telling another dog, “On the Internet, nobody knows you’re a dog.” “The company was founded with a pretty crisp passion,” says Goodman, “which was making small businesses look great on the Internet.”
Goodman ...
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