BELIEVE IN YOURSELF—TORY BURCH
Whatever you do, you must believe in your brand. No one but you can get behind your own brand and communicate it the way you will, as people may not always embrace your brand from the start. When famed fashion designer Tory Burch opened her first boutique store, many people in her own Manhattan socialite circles dismissed it as a vanity project. Burch was a socialite, on the short list of “who’s who” people you’d want at a big event. She had studied art history at the University of Pennsylvania and spent the 1990s doing marketing and public relations for Ralph Lauren and Vera Wang by day, making the party scene by night.
But Burch believed in her brand—she knew it had value. When she opened in Manhattan’s Nolita ...
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