JOE GUSTAFSON, CEO, BRAINSHARK
Joe Gustafson is one of those guys that never had an interest in building a personal brand. He wanted to build a business. As the founder of Brainshark, Gustafson eats, breathes, and lives his company. He loves business. It’s never been about him. Brainshark creates multimedia presentations from PowerPoint slides, documents, and Web pages. Gustafson is a self-effacing leader who always gives credit to his team for the company’s success. Yet there’s no question that Gustafson’s brand lives in the organization and has accelerated his success.
How the Brand Developed
Gustafson became an entrepreneur at age 29 when he founded an earlier company, Relational Courseware Inc. (RCI); he says that when he started he had no ...
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