CONNECTING THE STORY OF YOU TO THE STORY OF YOUR COMPANY
As you look at your story, you may begin to see a correlation between the values that are important to you and the values that have shaped your company and its culture. If you don’t see a correlation, that’s something to note; either there is a misalignment between your brand and the company brand, or you have work to do, communicating the lessons and values that you believe can create value in your organization.
One way to test the resonance between your own brand and your company brand is to look for the evidence that your brand values are living in the organization. Now that you have identified lessons and values important to you through your stories, how do see those reflected in the ...
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