A SIGNATURE STORY ABOUT YOUR PERSONAL BRAND
If you’ve been successful with this exercise, what you have just written might well become a signature story of your personal leadership brand. Not only should it help you understand your own brand, you should be able to share those lessons and make them relevant to others. Perhaps you’ve told the story before, but never with a powerful lesson that brought clarity for you and meaning to the listener. Now you should understand why it is important and how you can use it to communicate your brand.
How many stories do you have? In a short time you have identified several. As you become a strong storyteller, you’ll see how the events of your life, when examined, become opportunities to share lessons and ...
Get Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
