STEP 1: FINDING YOUR STORIES
The David Pisor story should have you thinking about your own life story, which is actually a series of stories. Pisor’s experiences have shaped a larger story, about who he is as a CEO and leader.
The questions that follow should elicit your stories. These are the events that are memorable to you. We will be exploring your brand values—the principles that have shaped you.
At this stage, just remember these events; don’t worry about how important they were. Trust the process. The coaches in our firm at Bates Communications use this approach with great success. Don’t judge the story. The story might be a funny or a tragic one, a story of a failure or a success. Don’t worry how “big” or “small” the event was. Just start ...
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