WHAT IS THE CONNECTION BETWEEN PERSONALITY AND BRAND?
Before we move forward, one aspect of brand that people often talk about is your personality. Personality is one element of your brand—but it is not the sum total. For example, you may be outgoing, funny, analytical, thoughtful, or unconventional. Those are interesting qualities about you, but they don’t provide a complete picture of your brand. The complete picture of your brand is based on the values and principles that define you. That’s what we can learn from your stories.
Your brand also is much more than executive presence, such as the clothes you wear, the way you carry yourself, and so on. Those elements of executive presence are symbols of your ability to fit into a leadership role, ...
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