BONO, ROCK STAR AND PHILANTHROPIST
As the lead singer of U2, one of the most popular and influential rock bands of the last 30 years, Bono is perhaps another unlikely choice for a book on CEO brands. But Bono has carved out a leadership position far beyond rock and roll. He’s become a global force inside and outside the music industry for his work in humanitarian causes.
Where did he come by this authentic desire to make a difference in the world? Growing up in deeply sectarian Ireland as the son of a Catholic father and a Protestant mother, Bono’s upbringing was unusual and traumatic. When Bono was 14, his mother died of a brain hemorrhage at the funeral of her own father, and subsequently, Bono says, he and his father fought and never really ...
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