WARREN BUFFETT, BERKSHIRE HATHAWAY

Warren Buffett—yes, he’s rich. Yes, he’s powerful. Yes he seems to have cornered the secrets of success in business. Everything he touches turns to gold. But what can he teach us? Isn’t he a brand just because he’s at the top of Fortune’s list of the world’s wealthiest people, year after year? Actually, no!

In 2010, Buffett wasn’t actually number one. That honor went to Mexico’s Carlos Slim. Who? I’m not saying no one knows who he is, but he’s not exactly a household name, especially in the United States. Neither are Mukesh Ambani or Lakshmi Mittal, who are right behind Buffett in net worth, or Bernard Arnault, Eike Batista, and Amancio Ortega, who are right behind them. Again, you’re probably asking, “Who?” ...

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