SHAQUILLE O’NEAL, NBA STAR

No, he isn’t a CEO, but Shaquille “Shaq” O’Neal is a very big man, with a very big personality, who presides over a very big and impressive personal business empire. While Shaq’s imposing frame gives him a distinct advantage on the basketball court, his brand is far more than his seven-foot, one-inch frame. After all, there’s no shortage of tall guys in the National Basketball Association (NBA). Shaq is larger than life. His personality shines. That’s why those size 23 shoes have left a big footprint in entertainment. His playful attitude and brilliant rapport with the press and the public have made him a star far beyond the NBA.

An indication of his popularity and connection are his nicknames. He has more than any ...

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