BRAND IMAGE
When you think of great company brands, they make a strong impression. The associations are logical and emotional. If I show you a picture of a suite in the Ritz-Carlton hotel, a Harley-Davidson motorcycle racing down the road, a frosty glass of Budweiser beer, or a Mercedes-Benz parked in a grand circular driveway, you have an instant thought that evokes a feeling. You may, with little effort, think of three words that sum up each of those brands.
Now, think about your favorite boss—someone you admire—someone who was influential in your life. Jot down three words that you think define him or her. It isn’t difficult, is it? Those three words summarize a multitude of experiences you have had with that person, which have formed and ...
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