MARK ZUCKERBERG, FACEBOOK
Mark Zuckerberg, founder and CEO of Facebook, has exploded onto the business scene. He’s the new kid on the brand block. By his mid-twenties, Zuckerberg was already leading a blockbuster company. Facebook’s technology platform, driven by an underlying philosophy we’ll examine shortly, was profoundly influencing our culture.
What is the Zuckerberg brand, and how has it shaped Facebook? Like Jack Welch, Zuckerberg has a philosophy, shaped by experiences and values formed at a young age. As a Harvard student, with the help of a few friends, he launched a technology platform where students could share personal information with one another. The underpinning of it all was a game-changing concept: the rejection of the modern ...
Get Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
