Disciplined Entrepreneurship Workbook

STEP 24Develop a Product Plan

WHAT IS STEP 24, DEVELOP A PRODUCT PLAN?

Describe how you will improve your product over the next several versions so that you can fully capture your Beachhead Market and then start to address follow-on markets.

WHY DO WE DO THIS STEP, AND WHY DO WE DO IT NOW?

Putting together a broader plan for your product allows your team to have a solid foundation stepping out from the 24 Steps into a more dedicated incremental product development cycle. You will continually refine the work you have done in this workbook, even though there are no more formal steps to be followed in this methodology beyond Step 24. At this point, if all of the steps have been completed, you have successfully launched your product.

By the Book: See pages 253–255 of Disciplined Entrepreneurship for basic knowledge on this step.

See page 255–259 of Disciplined Entrepreneurship for an example of how a company addressed this step.

Step 24 points in the direction for your next trip, which is likely another lap through the 24 Steps for the next release of your product.

PROCESS GUIDE

Step 24 is the beginning of an ongoing and evolving plan to scale and grow your product and business from its initial success. You must think longer term beyond the Minimum Viable Business Product (MVBP) and the Beachhead Market. Each time you expand to a new market, you will need to iterate ...