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Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet

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STEP 24

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Develop a Product Plan

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IN THIS STEP, YOU WILL:

  • Go beyond the Minimum Viable Business Product (MVBP) to determine which features you will build out for the beachhead market.
  • Determine which adjacent markets you will sell to after dominating the beachhead market, and how your product will have to change for each new market.

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It is time to revisit your Follow-on Market TAM and develop a product plan so that your product is not just an island that leads nowhere.

Once you have shown that the dogs will eat the dog food, you must next map out the growth strategy for your product. The Product Plan you will develop in this step builds on the work you have done in the TAM for Follow-on Markets.

When you established your MVBP, you most likely took a number of features and put them on hold to concentrate on the bare minimum feature set required. In the Product Plan, you will select which of these features, based on your Persona's needs, to incorporate back into the product. There may be ...

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