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Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet

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STEP 6

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Full Life Cycle Use Case

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IN THIS STEP, YOU WILL:

  • Describe in detail how your Persona finds out about your product, acquires it, uses it, gets value from it, pays for it, and buys more and/or tells others about it.
  • Understand why this expanded use case is important to identify and resolve problems in the most timely and cost-effective manner.
  • Gain additional clarity and alignment throughout your team by detailing the various aspects of the Full Life Cycle Use Case.

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Building a Full Life Cycle Use Case further focuses the discussion on what specifically your product will do for your customer … and what your customer will do with it.

Now that you have assembled great specificity about your end user and are focused on your target customer, you have to collect equally specific details about how this person will use the product. You will construct a use case, but your use case will be more expansive than the traditional definition.

You must determine how your product fits into your ...

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