Appendix A. The Top Six Creativity Myths (and Truths)
Through my experience and research, I have identified six common myths that inhibit creativity. The good news is that each of them can be conquered and removed forever. Once you break free from these shackles, you will enjoy an overwhelming sense of freedom and your creativity will soar.
MYTH 1: Creativity is only needed at the top.
TRUTH: In today's business environment, creativity applies to everyone.
The companies that will win in this post-recession new world will have creativity as part of their DNA. You may think, "Creativity doesn't apply to me. It is only needed for CEOs, inventors, R&D teams, and artists." That may have been true fifty years ago in the Industrial Age, but today, creativity ...
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