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Disaster Communications in a Changing Media World, 2nd Edition

Book Description

Communications are key to the success of disaster mitigation, preparedness, response, and recovery. Accurate information disseminated to the general public, to elected officials and community leaders, as well as to the media, reduces risk, saves lives and property, and speeds recovery. Disaster Communications in a Changing Media World, Second Edition, provides valuable information for navigating these priorities in the age of evolving media. The emergence of new media like the Internet, email, blogs, text messaging, cell phone photos, and the increasing influence of first informers are redefining the roles of government and media.

The tools and rules of communications are evolving, and disaster communications must also evolve to accommodate these changes and exploit the opportunities they provide. Disaster Communications in a Changing Media World, Second Edition, illuminates the path to effective disaster communication, including the need for transparency, increased accessibility, trustworthiness and reliability, and partnerships with the media.

  • Includes case studies from recent disasters including Hurricane Sandy, the 2011 tsunami in Japan, and the Boston Marathon bombings
  • Demonstrates how to use blogs, text messages, and cell phone cameras, as well as government channels and traditional media, to communicate during a crisis
  • Examines current social media programs conducted by FEMA, the American Red Cross, state and local emergency managers, and the private sector
  • Updated information in each chapter, especially on how social media has emerged as a force in disaster communications

Table of Contents

  1. Cover image
  2. Title page
  3. Table of Contents
  4. Copyright
  5. Dedication
  6. Acknowledgments
  7. Digital Assets
    1. For the Instructor
    2. For the Student
  8. The Butterworth-Heinemann Homeland Security Series
    1. Other Titles in the Series
    2. Other Related Titles of Interest
  9. Introduction
    1. Conclusion
  10. Chapter One. Communications: The Critical Function
    1. Mission
    2. Assumptions
    3. Conclusion
    4. References
  11. Chapter Two. The Changing Media World
    1. Social Media, News, and Disasters
    2. What IS Social Media?
    3. Social Media and Disasters
    4. References
  12. Chapter Three. The “New” News Room
    1. The Evolution of the Newsroom
    2. Changing Roles and Responsibilities
    3. Social Media Editors
    4. Journalists as Curators
    5. Social Media in the Newsroom
    6. Social Media as One Part of a Comprehensive Disaster Communications Program
    7. References
  13. Chapter Four. Disaster Coverage Past and Present
    1. How did This Evolution Occur?
    2. The Emergence of Social Media as a Disaster Communications Tool
    3. The Use of Digital Media During Disasters Will Continue to Skyrocket
    4. References
  14. Chapter Five. Principles of a Successful Communications Strategy
    1. Principle: Focus on the Needs of your Customers
    2. Principle: Make a Commitment to Effective Communications
    3. Principle: Make Communications an Integral Part of All Planning and Operations
    4. Principle: Be Transparent in Your Communications
    5. Principle: Ensure that Your Information is Accurate
    6. Principle: Release Information in a Timely Manner
    7. Principle: Make Yourself, Your Staff, and Technical Experts (Where Appropriate) Available and Accessible
    8. Principle: Create an Emotional Connection with Your Audience
    9. Principle: Build a Partnership with the Media
    10. Conclusion
    11. References
  15. Chapter Six. Application of Communications Principles to All Four Phases of Emergency Management
    1. Mitigation
    2. Preparedness Programs and Actions
    3. Response
    4. ReCOVERY
    5. Conclusion
    6. References
  16. Chapter Seven. Disaster Communications Audiences
    1. The Public
    2. Elected Officials and Community Leaders
    3. Partners and Stakeholders
    4. The Media
    5. Conclusion
    6. References
  17. Chapter Eight. How to Adapt to the Changing Media Environment
    1. Social Media as a Critical and Indispensable Element in Disaster and Crisis Communications
    2. Best Social Media Practices for Emergency Managers
    3. Media Relations 101
    4. Keys to All Successful Media Outreach
    5. References
  18. Chapter Nine. Case Studies
    1. The Boston Marathon Bombings
    2. Hurricane Sandy
    3. The Great East Japan Earthquake
    4. Haiti Earthquake
    5. References
  19. Chapter Ten. Climate Change
    1. Climate Change Communications
    2. What Adaptation Communicators and Disaster Communicators Have in Common
    3. How Adaptation and Disaster Communictors Can Work Together
    4. Conclusion
    5. References
  20. Chapter Eleven. Communicating During a Public Health Crisis
    1. Health Departments and Social Media Use
    2. Trends in Social Media Use in Public Health
    3. How Audiences Assess Messages in a Crisis
    4. Crisis Communications Tactics
    5. References
  21. Chapter Twelve. Building an Effective Disaster Communications Capability in a Changing Media World
    1. Introduction
    2. A Communication Plan
    3. Information Coming in
    4. Information Going Out
    5. Messengers
    6. Staffing
    7. Training and Exercises
    8. Monitoring, Updating, and Adapting
    9. Conclusion
    10. References
  22. Glossary of Terms
    1. Social Media Terms
    2. Traditional Media Terms
    3. Emergency Management Terms
    4. Sources
  23. Index