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Disappearing Cryptography, 3rd Edition by Peter Wayner

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Chapter 2. Encryption

2.1. Pure White

In the early years of the 21st century, Pinnacle Paint was purchased by the MegaGoth marketing corporation in a desperate attempt to squeeze the last bit of synergy from the world. The executives of MegaGoth, who were frantic with the need to buy something they didn't already own so they could justify their existence, found themselves arguing that the small, privately owned paint company fit nicely into their marketing strategy for dominating the entertainment world.

Although some might argue that people choose colors with their eyes, the executives quickly began operating under the assumption that people purchased paint that would identify them with something. People wanted to be part of a larger movement. ...

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