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Directing the Agile Organisation by Evan Leybourn

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CHAPTER 2: INTEGRATED CUSTOMERENGAGEMENT

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You can’t build a reputation on what you are going to do.’

Henry Ford, 1951

Aim of this chapter: To raise questions about your Customers: who are they, what their needs and goals are, and how can you work together? We will look at collaboration techniques to deliver their needs efficiently, with minimal waste, and to everyone’s satisfaction. Moreover, we will examine the need to invest in building trust and communication, in order to improve outcomes for both parties.

To be Agile is to adapt when circumstances change, and nothing changes more than your Customers’ needs. The second domain of Agile ...

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