Cover by Charles Arthur

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Chapter Four

Digital music: Apple versus Microsoft

On Friday 1 December 2000 I was ushered into a nondescript London hotel room to meet Koji Hase, then vice-president of strategic alliances at Japan’s Toshiba Corporation. He had a suitcaseful of gadgets and gewgaws, new ideas that he wanted to show off to the press; the intention, as with all such presentations, was to boost Toshiba’s profile by being mentioned in print, and perhaps register on some executive’s radar somewhere.

Hase already had an impressive track record: he had worked on the CD ROM and the DVD disk; some years before he had shared a sushi dinner with Sculley, then in charge of Apple, and they had come up with the name of ‘personal digital assistant’ for machines that you would ...

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