Introduction
The advent of the DVR has transformed a world of ever-increasing TV choice into a manageable environment, with increasing personal control. Television can now be personalized by the viewer—enabling each person to watch what he wants, when he wants to watch it. TiVo guarantees that there will always be something good on when the viewer turns on the TV. We have entered a new reality, whereby viewers are in control and can effortlessly pause, fast forward, and rewind the content of their choice with the push of a button. It has long been said that “time waits for no man”… all evidence to the contrary.
—Tom Rogers, CEO, TiVo
All too occasionally, a technical and marketing marvel enters the telecommunications arena and really changes ...
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