Glossary

3G third generation: See third generation.

Advanced TV Enhancement Forum (ATVEF): Set of standards that allows Web-based content to be broadcast on TV.

advergaming: An entertainment that incorporates advertising into a game. Such games appear on the Web and on wireless devices. They are generally short, designed as a quick burst of fun.

AI: See artificial intelligence.

algorithm: A logical system that determines the triggering of events. In a game, an algorithm may determine such things as what the player needs to do before gaining access to “X” or what steps must be taken in order to trigger “Y.” An algorithm is a little like a recipe, but instead of the ingredients being foods, they are events or actions.

alternate reality game (ARG): ...

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