CHAPTER 16

The Internet

What are the unique characteristics of the Internet, and how can you make the most of them when creating narratives for this medium?

What is meant by “stickiness” when referring to content on the Internet?

In terms of story-based entertainment on the Internet, what do users find particularly attractive and what kinds of things risk being kisses of death?

How are Web-based technologies that were originally developed for non-fiction purposes now being used for digital storytelling?

THE EVOLUTION OF THE INTERNET

The Internet has been through some massive changes and several dramatic reversals of fortune since its origins in the late 1960s. As we saw in Chapter 2, it started out in relative obscurity, and with an entirely ...

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