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Digital Storytelling, 2nd Edition by Carolyn Handler Miller

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CHAPTER 12

Using Digital Storytelling for Promotion, Advertising, and Other Business Purposes

How can digital storytelling techniques be applied to serious business endeavors like promotion and advertising?

In terms of digital storytelling and promotion, what could the U.S. Army and a hamburger chain possibly have in common?

Why are alternate reality games catching on as promotional vehicles?

In addition to promotion and advertising, how else can interactive media be used for business purposes?

OLD ENDEAVORS/NEW TECHNIQUES

On the face of it, it may be difficult to see any similarities between a music video featuring a group of preppy rappers, an alternative reality game about mysterious crop circles, a gritty video game about military combat, ...

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