Digital Signage

11  The Future of Digital Signage

Some have compared the digital signage industry to the cable industry of the 1980s. and the Internet in the 1990s. Technology firms, out-of-home conglomerates, and the largest advertising agencies in the world are taking notice of digital signage as a whole new media format.

—Eric Unold, co-founder, Webpavement

Marketers used to try their hardest to reach people at home, when they were watching TV or reading newspapers or magazines. But consumers’ viewing and reading habits are so scattershot now that many advertisers say the best way to reach time-pressed consumers is to try to catch their eye, at literally every turn.

—Louise Story, “ Anywhere the Eye Can See, It’s Likely to See an Ad,”The New York ...