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Digital Project Management by Taylor Olson

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1

BASIC TRAINING

If you have a job in the advertising or marketing field you probably work at an agency that produces deliverables that fall into one of these four categories:

  1. Printed material (catalogs, brochures, posters, manuals, magazine ads, newspaper ads, billboards, etc.)
  2. Digital (websites, apps, etc.)
  3. Broadcast (videos, radio spots, television ads, etc.)
  4. Events (workshops, business shows or meetings, press events, parties, festivals, etc.)

Of course, the list of project types could go on and on, but anything you’re working on probably falls into one of those categories. And, the categories often overlap each other. For instance, the event you are managing may require a video or some printed support materials. There may also be a website ...

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