APPENDIX B: GLOSSARY
301 redirect: In http terminology, the code 301 indicates that a page has been permanently moved to another URL. When implementing a 301 redirect for a website, it means that we’re pointing an existing URL to a new one so that original page content is no longer available and instead the content from the new page is shown.
A/B testing: An experiment to test how a target audience reacts to two different designs. The A and B versions are both published separately for a set amount of time in the same environment, to see which one yields better results.
Acceptance criteria: Test results that need to be recorded before a unit is officially approved by the test team.
Alt tags: Used to increase search results, alternative tags are ...