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Digital Project Management by Taylor Olson

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APPENDIX B: GLOSSARY

301 redirect: In http terminology, the code 301 indicates that a page has been permanently moved to another URL. When implementing a 301 redirect for a website, it means that we’re pointing an existing URL to a new one so that original page content is no longer available and instead the content from the new page is shown.

A/B testing: An experiment to test how a target audience reacts to two different designs. The A and B versions are both published separately for a set amount of time in the same environment, to see which one yields better results.

Acceptance criteria: Test results that need to be recorded before a unit is officially approved by the test team.

Alt tags: Used to increase search results, alternative tags are ...

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