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Digital Product Management, Technology and Practice

Book Description

Products that can be stored, produced, and disseminated in a digital form can be referred to as digital products.  Digital products involve some combination of text, images, audio, video, and computer programs.  They have unique advantages such as very low marginal costs for production, storage, and distribution, but also involve the disadvantage of increased opportunities for product piracy. Digital Product Management, Technology, and Practice: Interdisciplinary Perspectives covers a wide range of digital product management issues and offers some insight into real-world practice and research findings.  Experts in several disciplines from around the world offer their views on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades. 

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Editorial Advisory Board and List of Reviewers
    1. EDITORIAL ADVISORY BOARD
    2. LIST OF REVIEWERS
  5. Foreword
  6. Preface
  7. Acknowledgment
  8. Section 1:
    1. Chapter 1: Digital Technology
      1. ABSTRACT
      2. INTRODUCTION
      3. REPRESENTING INFORMATION
      4. STORING AND TRANSMITTING INFORMATION
      5. DIGITIZING THE OTHER SENSES – SMELL, TOUCH, AND TASTE
      6. CONCLUSION
    2. Chapter 2: DRM Protection Technologies
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SOLUTIONS, RECOMMENDATIONS, AND FUTURE DIRECTIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
  9. Section 2: Business Functions
    1. Chapter 3: Legal Issues Facing Companies with Products in a Digital Format
      1. ABSTRACT
      2. INTRODUCTION
      3. FUTURE RESEARCH DIRECTIONS
      4. CONCLUSION
    2. Chapter 4: Pricing in the Digital Age
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. FUTURE DIGITAL PRODUCT PRICING STRATEGIES
      5. MANAGERIAL IMPLICATIONS AND CONCLUSION
    3. Chapter 5: Financing Digital Product Companies
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. FINANCING THE DIGITAL PRODUCT FIRM AND THE TIMING OF THE IPO
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
    4. Chapter 6: Accounting for Digital Products
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. ACCOUNTING TREATMENT FOR DIGITAL PRODUCTS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
  10. Section 3: Issues and Strategies
    1. Chapter 7: It’s All about the Relationship
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SOCIAL MEDIA STRATEGIES
      5. ADVICE FROM THE EXPERTS
      6. THE REALITIES OF TODAY’S ONLINE WORLD
      7. FUTURE OF SOCIAL MEDIA
      8. CONCLUSION
      9. APPENDIX A
    2. Chapter 8: Digital Convergence and Horizontal Integration Strategies
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. POTENTIAL CROSS-INDUSTRY HORIZONTAL INTEGRATION STRATEGIES
      5. POTENTIAL DIGITAL PRODUCT INTERMEDIARY STRATEGIES
      6. POTENTIAL DIGITAL PRODUCT MASS CUSTOMIZATION STRATEGIES
      7. POTENTIAL TACTICAL INTERACTIVITY AND SOCIAL NETWORKING STRATEGIES
      8. STRATEGIES FOR DIGITAL PRODUCT LIFECYCLE STAGES
      9. FUTURE RESEARCH DIRECTIONS
      10. CONCLUSION
    3. Chapter 9: The Role of the Internet in the Decline and Future of Regional Newspapers
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW: HISTORY OF THE LOCAL PRESS
      4. LITERATURE REVIEW: MANAGING DECLINE, FEWER PAPERS AND FEWER READERS
      5. METHODOLOGY: EXPERT FOCUS GROUP (LONDON, FEBRUARY 2009)
      6. KEY RESULTS: LONDON/MANCHESTER NEWS MEDIA ORGANIZATIONS
      7. CONCLUSIONS, THE FUTURE OF REGIONAL NEWSPAPERS AND MANAGERIAL IMPLICATIONS
    4. Chapter 10: Software as a Service and the Pricing Strategy for Vendors
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. CONCLUSION
      5. FUTURE RESEARCH DIRECTIONS
    5. Chapter 11: The Private Copy Issue
      1. ABSTRACT
      2. DIGITAL COPYRIGHT MANAGEMENT AND CONSUMERS CONCERNS
      3. PROBLEMS CONCERNING THE DIGITAL PRIVATE COPY
      4. NEW PERSPECTIVES OVER THE PRIVATE COPY ISSUE
    6. Chapter 12: Service Systems as Digital Products
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE U-HEALTH SERVICE SYSTEM
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
  11. Section 4: Visions for the Future
    1. Chapter 13: Transitioning to Software as a Service
      1. ABSTRACT
      2. A CASE STUDY IN MAKING THE TRANSITION FROM SOFTWARE PRODUCT SALES TO SOFTWARE AS A SERVICE
      3. SOLUTIONS AND RECOMMENDATIONS
    2. Chapter 14: Digital Media
      1. ABSTRACT
      2. INTRODUCTION
      3. NEW RESEARCH DIRECTIONS FOR DIGITAL PRODUCT MANAGEMENT
    3. Chapter 15: Digital Technology in the 21st Century
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. NEW DIGITAL TECHNOLOGIES SUMMARY AND CONCLUSIONS
      5. SOCIETAL INSTITUTION IMPLICATIONS
      6. FUTURE DIGITAL TECHNOLOGY TRENDS
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
  12. Compilation of References
  13. About the Contributors