Foreword
It was 2008 and Garrett Camp’s arm was tired. The entrepreneur had spent way too much time trying to hail a cab on the streets of San Francisco. His big idea was to start a limo time-share service. Who wouldn’t want to show up to an appointment in style?
Camp saw a clear problem and set out to solve it with a mobile app that lets you order a car anywhere, anytime. Today it’s a billion-dollar, multinational business called Uber. Don’t know exactly where you are? Your phone’s GPS will tell you. Don’t have enough cash? Pay and tip automatically with your saved credit card. Don’t want to spend the money on a limo? Uber now offers traditional cabs and hybrids at lower rates. Uncomfortable about getting in the car with a stranger? Check the ...
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