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Digital Privacy in the Marketplace

Book Description

Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.

Table of Contents

  1. Cover
  2. Half Title Page
  3. Title Page
  4. Copyright Page
  5. Dedication
  6. Contents
  7. Introduction
  8. Chapter 1 The Information Environment and the Privacy Problem
    1. Chapter Overview
    2. The Information Environment
    3. Technology Is Facilitating Information Exchange
    4. What They Know
    5. The Privacy Problem
    6. Chapter Summary
  9. Chapter 2 Why Privacy Is Needed
    1. Chapter Overview
    2. The Death of Privacy?
    3. Toward a Redefinition of Privacy and New Behaviors
    4. Why Consumers Want/Need Privacy
    5. Creativity
    6. Protected Communication in Relationships
    7. Dignity
    8. Freedom
    9. Why Businesses Want/Need Privacy?
    10. Chapter Summary
  10. Chapter 3 Perspectives of Privacy: Technology History and Academic Theories
    1. Chapter Overview
    2. A Brief History of Privacy and Technology
    3. Academic Theories
    4. Privacy Boundary Theories
    5. The Privacy-Marketing Cost-Benefit Exchange and Contingencies
    6. Chapter Summary
  11. Chapter 4 Information Exchange and Privacy in the Marketplace
    1. Chapter Overview
    2. Conceptual Model of Factors Affecting Information Exchange
    3. Marketing and Exchange Theory
    4. Information Exchange
    5. Social Contracts for Information Exchanges
    6. Technology and Information Context
    7. Marketer Background Factors
    8. Consumer Background Factors
    9. Summary
  12. Chapter 5 Information Based Privacy Harms
    1. Chapter Overview
    2. Information Sensitivities and Perceived Risks
    3. The Perceived Risk of Different Information Types
    4. Information Harms in Exchange
    5. Harms from Information Collection
    6. Harms from Information Processing
    7. Harms from Intrusions
    8. Harms from Information Sharing
    9. Harms from Specific Technologies
    10. Chapter Summary
  13. Chapter 6 Forms of Protection
    1. Chapter Overview
    2. Externally Focused Legal and Suggested Self-regulatory Approaches
    3. The Fair Credit Reporting Act
    4. Communication Laws
    5. CAN-SPAM ACT
    6. Children’s Online Privacy Protection Act
    7. Gramm Leach Bliley Act and Privacy Notices
    8. Health Insurance Portability and Accountability Act
    9. The FTC and U.S. Regulatory Enforcement
    10. Privacy by Design
    11. Enforcement
    12. EU Directive and Global Perspective
    13. Businesses and Consumers Actions to Protect Consumer Information Privacy
    14. Technologies (EPIC Online Guide to Practical Privacy Tools n.d.)
    15. Chapter Summary
  14. Chapter 7 The Future of Privacy
    1. Chapter Overview
    2. The Technological Future
    3. Benefits of Future Technologies
    4. Risks of Future Technologies
    5. The Theory of Creepy
    6. Cohort Effect on the Future of Privacy and the Perception of Creepy
    7. Erosion of Privacy
    8. Loss of Anonymity
    9. Managing Creepy and the Future of Privacy
    10. Concluding Thoughts about the Future
  15. References
  16. Index