Foreword
Now is your time. The time to be challenged, and your time to rise.
Yes, your time. Never before has a marketer been given so many digital tools to reach customers all around the world. Never before has a marketer been saddled with an overwhelming amount of technologies, choices, and data.
If you’re like me, it’s hard to keep up with the explosion of new technologies. They’re coming from every direction, and at an increasing pace. First, we started with the Internet, then we saw the rise of social media (where I was an industry analyst focused on the Interactive Marketer as a Forrester Analyst), and then we saw the rise of the Collaborative Sharing Economy where customers required on-demand models, subscription models, marketplaces, ...
Get Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, Second edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
