Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, Second edition

Index

Numbers

50% review, reports, 215

A

A/B testing, 34, 106, 108

accurate data, struggle to obtain, 237–238

ad banners, 34

ad blockers, 7

ad exchange, 34

ad hoc stage of customer service, 153

ad inventory, 34

ad serving, 34

Adobe Analytics, 52–53

Adobe Experience Manager, 53

adoption

evaluating new technologies, 46

of marketing technology solutions, 54–57

advertising metrics, LinkedIn, 30

advertising performance, primary research, 40

advocacy, 182

AI (artificial intelligence), 238–240

Altimeter Group, 6

Amazon, Mechanical Turk, 229

American Express, 147

amount of change, 18

analyst-level use case, reports, 219–220

analysts, 201

Analytic Partners, 13

analytics talent gap, 232–234

anecdote analysis, 106–107

artificial intelligence (AI), ...