Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

Index

Numbers

+1s, Google+20

10 channels of online influence, 183-184

12-month window, capturing data, 242

140 SEO Tools, 81

A

A/B testing, 283-284

ad hoc stage of customer service, social customer service models, 209-210

advertising

mobile advertising, 312-314

paid, 267

advertising performance, 27

advocacy, 226-227

aggregated data, 48

aligning digital and traditional analytics, 26

primary research, 26-27

Alston, David, 48, 56

Altimeter Group, 115

amount of change, components of measurable goals, 14

analysis, 157

analyst-level use cases, 256, 259-260

analysts, 243

analytics dashboards, social media engagement software, 39-40

Analytics suite, 333

analyzing content consumption, 108-109

classifying results, 110-112

learning agendas, 109-110

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