16. Making Reports Easy to Understand and Communicate
In the last several chapters we have talked at length about the different use cases for social media listening data. You should now have a better understanding of how that data can be valuable for groups other than public relations and marketing. Remember the maxim that we have reiterated throughout this book: “Knowledge is power.” If you are the person feeding information to product planning, strategic planning, or customer service, then you are at the seat of power within your organization.