At this point in the book, you have no doubt determined that there is an abundance of data available through digital and social media, that there are a number of tools available on the market, and that analytics is the lifeblood of any digital marketing program.
One of the primary ways people use digital data, or insights from that digital data, is to develop content. That content could be for your website, Facebook page, Twitter account, LinkedIn presence, or YouTube channel. Your brand’s content is the fuel for your digital marketing program. Without content that truly resonates with your target audience, the chances of your program succeeding are quite small. Your content can be written words or visual material, ...
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