Table of Contents
1 Understanding the Digital Media Landscape
2 Understanding Digital Analytics Concepts
Determining Your Owned and Earned Social Metrics
Searching for the Right Metrics
Aligning Digital and Traditional Analytics
Different Strokes for Different Folks
3 Picking the Tools of the Trade
Identifying a Social Media Listening Tool
Get Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.